SUEDE
For brands

A higher-converting acquisition channel — new designers, new customers, one program.

Suede puts your catalog in front of a new class of designer and a customer already in-market — converted by a designer's recommendation, not an ephemeral affiliate broadcast.

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Direct partners
  • House of Leon
  • Sabai
  • Italic

A growing roster of brands integrated directly into Suede — surfaced to designers as they build projects.

Why Suede

Lower CAC, higher AOV

A cohort already in-market, converted by a designer's recommendation. The unit of conversion is a project, not a single product.

One integration, no service costs

Reach a whole cohort of designers through one integration — no qualifying or servicing them one by one.

Brand training collaboration

We build digestible overviews of your quality and story for our designers, plus in-person events with local designers.

Data shared back

Which designers drive volume, what products are popular where, sizes and colors searched, and demographic cuts — useful as you shape products and marketing.

Affiliate vs Suede

Standard affiliate (~15%)

  • One-to-many broadcast
  • Buyer is whoever's shopping that day
  • Attribution leak

Suede

  • A designer curates for a specific room and budget
  • The client is in the funnel before the link is sent
  • Shape and conversion mirror a trade order
Why become a direct partner
Any brand can run a trade program — Suede works with 100+. Becoming a direct partner is different: your catalog is integrated and surfaced inside Suede, you get featured placement with our designers, co-created brand training, and the demand data behind every sale. We turn one-off, hard-to-attribute orders into a measurable, designer-led acquisition channel — and put your brand in front of the designers actually specifying it.

Trade program

  • Discount on orders
  • No attribution
  • No placement
  • No data
  • You service designers one by one

Direct partner

  • Integrated catalog inside Suede
  • Featured with designers
  • Co-created training
  • Demand data shared back
  • One integration, zero servicing

Let's open the conversation.

Integrate your catalog via Shopify Collective or ERP so our designers can source it inside Suede, or partner via existing affiliate infrastructure at something closer to a trade rate.

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